client

Biohotel
Bergzeit

task

Making the bond with nature and the appreciation of its beauty and diversity, characterizing the hotel, visible from the first moment – also in branding and design of the printed products. That was our challenge and we gladly faced it. Combining suitable materials, an elaborate colour concept and appealing fonts to embody the philosophy of Biohotel Bergzeit.

performance

branding
web design
photography
graphic design

year

2016
2017/18

client

Carina Sammer

Agency for hospitality marketing Tyrol, ad solutions

Nature sets an example: sometimes rough, always classy.

Werbeagentur Tirol für Tourismusmarketing, Hotelmarketing

We chose copper to highlight some design elements, as the colour stands for warmth and comfort. It represents nature and groundedness, setting the stage for the philosophy of the Biohotel. A real eye-catcher and unique design element are the contour lines of the Tannheimer Tal displaying and emphasising the bond between humans and nature. For the printed business equipment, we chose natural-looking papers to complete the eco-friendly look of the hotel. The gift vouchers are adorned with a copper bow to underline the classiness of the present. Furthermore, we were invited to design the image brochure, thread-stitched for a ‘back-to-the-roots’ sustainable look and feel.

Summit dreams, forest talk and sunbeams.

The vision: to create a conceptual strategy for several photo shootings, in which the atmosphere and soul of the Biohotel Bergzeit and the idyllic scenery of the Tannheimer Tal are reflected. Authentic and inspiring. In this venue we took pictures, perfectly matching the lust for life in the hotel, against the backdrop of the Allgäu Alps.

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